Trupanion is a pet insurer based in Seattle and are a part of the prestigious Maveron group of companies, founded by Howard Schultz. Over half of the pet parents in the UK have pet insurance but only 1% of American pet parents do. Trupanion wanted to change that so they asked us to create an animated spot to introduce pet parents to the benefits of pet insurance. We created “Waiting Room” which tells the story of a scared uninsured puppy in a vet’s office filled with cool and calm insured dogs. We designed original characters and the world they would inhabit. We also wrote the crackling-off-the-page dialogue, composed custom music and directed a terrific cast of voiceover actors.