PEARSON – “Teaching Teachers”

Educational heavy-hitter Pearson approached us to create an informational and entertaining spot to unveil a cool new app for teachers. It’s called Teacher’s Compass and it uses the tools of social media to educate teachers on best practices to make the classroom an efficient place for learning. We designed the graphics, composed original music and directed the voiceover for the campaign that helped this become Pearson’s most successful on-demand professional development tool to date.