Flatworld – “Occupy Textbooks!”

Flatworld Knowledge, a publisher of digital college textbooks, was one of our first clients. We had a lot of fun seeing them rise from Start-up to major player in the college textbook space. Along the way we produced dozens of commercials and viral videos to tell its story. This one is based on the Occupy Wall Street movement. Many college students were angered by the high cost of textbooks and Flatworld Knowledge asked us to show how their low cost solution could help college kids stay in school.