DGT Lung Cancer Campaign – “Lucio”

This is a 90 second spot for a campaign for early detection testing for lung cancer. It features Lucio Fanni, who is fighting lung cancer the way he rides his Ducati – head on at high speed. He and his partner Miriam chose immunotherapy instead of traditional chemo to take on his newly diagnosed disease and it’s working.

Category

Mini Docs, Reel