Bluedeeno: Digital Storytelling takes a journalistic approach to our marketing and content development – and creates heroes of our clients.
What is our journalistic approach? It means that we strive for authenticity and intimacy in our storytelling. We search to find what is real and valuable about you and your business – and tell that story in a way that makes a strong emotional connection with your targeted audience. Almost everyone at Bluedeeno has a journalism background or journalistic sensibilities. We have a keen nose for news and the instincts to find a good story. Those of us who have a journalist’s DNA do not tell the same old stories. This is what makes us different. We know how to find the truth, humanity and messages that will resonate.
That deep dive into your brand could reveal a new technological development, a charitable initiative or the fascinating backstory of a team member – and we will find that relevance and turn it into a commercial, short documentary or viral video campaign. We act as a creative agency and a production facility in one and work directly with our clients to write and develop the videos we make. You can be a much or a little a part of the process as you choose.
What makes journalism different than other forms of communication? Let’s ask the American Press Institute:
The world, and especially the online world, is awash in communication.
The vast majority of this communication, however, is not news and especially not journalism. Almost 70 percent of email traffic is spam, according to web security company Symantec. In 2012, there were an average of 175 million tweets each day. But almost all – 99% — consisted of “pointless babble,” according to researchers at Carnegie Mellon University.
While journalism occupies a much smaller space than the talk, entertainment, opinion, assertion, advertising and propaganda that dominate the media universe, it is nevertheless perceived as being more valuable than most of the “stuff out there.”
That value flows from its purpose, to provide people with verified information they can use to make better decisions, and its practices, the most important of which is a systematic process – a discipline of verification – that journalists use to find not just the facts, but also the “truth about the facts.”
This is what we do here at Bluedeeno. Give us a call and let’s talk about how we can tell your story in an authentic and impactful way to drive customers to action – today.