Bluedeeno is passionate about the healthcare and wellness sector because it’s where new discoveries and technology are directly changing lives for the better.
Over the last two years, we created an original, branded digital video series for Foundation Medicine – a company that develops unique ways to test for and treat cancer. In conjunction with Foundation Medicine’s marketing and communications team, we made two dozen videos and short docs that helped raised its profile online and in the cancer community. Our composer wrote an original score that used the same musical themes with different instrumentation for each video – so each video sounds both fresh and branded. We also built moving graphics based on FMI’s color palette and logo.